Trucking and TranslinkLLC
ACT 1 officially unveiled a new image campaign for the industry aimed at attracting drivers, educating the public about the industry’s ubiquitous role in American life and the U.S. economy and changing policy makers’ perceptions of trucking. The Trucking Moves America Forward campaign was announced March 26 at the Mid-America Trucking Show in Louisville, Ky. We want to reach out to the public, because America moves by truck. The people that operate trucks are some of the finest Americans, and we need to spread the word. Several dozen partners have signed on for the campaign that include carriers, manufacturers, media and truck stop chains. The program is meant to be one that brings all members of the industry together, from carriers, owner-operators and drivers, but also one that melds even more specific interests, like unionized drivers and non-unionized drivers or company drivers and owner-operators. One of the key goals of the campaign is to mitigate a driver shortage that the trucking industry is facing and could grow to as large as 1 million drivers over the next 10 years. Read this informative article to find out more about the Trucking Moves America Forward campaign.